10 Ways To Promote Your Website

Search Engine Optimization: 10 Tips

Search engine optimization is a great way to increase revenues through your website, without having to pay advertising costs. Search engine optimization can be performed by a company, but to save costs you can do it yourself. In this article, 10 tips and tricks for successful search engine optimization.

1. One topic per page
Search engines like Google are built on relevance. The more specific you write about a topic, the more likely you are to score well in search engines. Many people who maintain their own site, make the mistake too much to tell on one page, with the result that the page is no specific topic can be given. A search engine will also be less understand what the page is about and the lower index.

2. Appropriate use of headings
Each element on a page has a different value for a search engine. Thus the URL (website address) is one of the most important elements for indexing. A chance word at the bottom, by contrast, rarely added. Heads give the text within a structure and are therefore more value in the indexing. So make sure the key words are represented in main and subheadings of the page. Cup a 1 (which is written in HTML code as ), has a higher value than a Cup 2 (). Head 3 and below have little more value.

3. Unique meta tags
Meta tags are often overlooked on websites, but they are very important in the optimization. By far the most important is the description meta tags. This give you a brief where a page is about. This description is also displayed in Google under the title of your page. Make sure the description is not only well optimized for search engines, but also attractive and a surfer takes on your site.

4. Unique content
Duplicate content is a common term for search engine optimization. It means that (part of) a text is taken verbatim from another site. Search engines will almost always recognize and punish you with a 'weak'. This ensures that your pages are considerably lower ends in the search engine index, or even banned. So make sure the texts you have on your website it 100% unique.

Search Engine Optimization

5. Keep your site fresh
The more your site is updated, how often search engines will visit your site. A blog or a news system is ideal for this. On a regular basis by news sites or blog, and also to focus on a subject, chances are that you are well again found a whole lot bigger! You also have chance if you often write new messages, newsworthy, these messages picked up by other sites that are linking to you. This is called linkbait (bait = bait) called. Learn more about links in the following tip:

6. Provide incoming links
Each incoming link to a page is seen by Google as a vote for that page. The more votes a page has, the more interesting it is for Google and so the higher it will be placed. Google expresses this in a digit from 0 / 10, called PageRank. PageRank is to find a site such as www.pagerankchecker.info. A link from a site with high PageRank counts with more than one link from a page with PageRank 0. So check before you apply for a link that the PageRank of the page where you placed.

7. Provide outbound links
Outgoing links can also provide information and are therefore potentially interesting for your visitors. For this reason, Google values ​​outbound links whatsoever, provided they have something to do with the topic of the page to do. Make sure you look good indexed pages (ie with a high ranking) links, which has the most effect.

8. Keep your website quickly
Customers viewing hooks often wonder if a website does not load fast enough. For this reason, Google is positioning websites that load slowly or even faster web sites below. It is therefore important to your website as soon as possible and keep them. Partly this is due to the hosting party where your site is hosted, in part to what you have are on the website.

For the first part: get a good, Dutch, hosting your party (when most of your visitors from the Netherlands, of course). It's better to pay a little more and your visitors a good user experience on your site give it a dime to sit in the front row.

For the second part: videos and pictures / graphics can make your site unnecessarily slow. Make sure images are first reduced to a good resolution (1000 × 1000 pixels is more than enough!) And to offer the file size under 100kb remain. Movies are great on YouTube. If the movie you also a meaningful name and the appropriate tags gives, moreover, also contributes to the search engine optimization!

9. Use clear URLs
The URL (the address of a page on the Internet) is a very important item in the search engine optimization. Make sure your important keywords in the URL. Instead of the URL http://letmeadsense.blogspot.com/2011/10/?p=1008, this page has the URL http://letmeadsense.blogspot.com/2011/10/10-ways-to-promote-your-website.html. This allows for both Google and the site visitor what the page can be found.

10. Think twice before you leap
You can completely optimize your website and receive no visitors. How? Is, however, that word search? Google offers a very useful tool to understand the search behavior of Google users, called Google Insights for Search. With this program you can easily write one or more searches and see exactly how this will be sought. So let this program that much more 'search engine optimization "is searched on' SEO ':
Google Insights for Search
Gadgets powered by Google

See also whether it is realistic to use the word you're looking for on the first page to come. There are thousands of sites in the Netherlands optimized for the word "search engine optimization, so that you could go out on the first page, you can forget. Look for for other combinations, such as a city name to add. This optimization is called "long tail" called optimization.

Need help with search engine optimization?

Search engine optimization is a long and complicated process that does not always equal results show. For a good search engine optimization of a website soon, we charge half years. The largest changes occur at the beginning of the optimization, here also the largest increases in place. Then the 'fight' to constantly go into a few places, with the ultimate goal competitor to pass.

Up! Yours Internet Marketing has special software that many tasks off your hands. This, and using our years of experience in search engine optimization, we succeed in almost any site was significantly higher to finish at search engines like Google, Yahoo and Bing. For more information, please visit our page about search engine optimization, but you can of course contact us.